Friends – the one about wood


A pan-industry group in the Netherlands has created a wood promotion television commercial, as part of a new multi-media campaign.

The advert was scheduled to run for four weeks from September 16 on Dutch national television and the FOX Channel. It is also on YouTube at .

The partners behind the promotional initiative are the Netherlands Timber Trade Association (VVNH), Dutch Association of Joinery Manufacturers (NBvT), the Centrumhout Timber Information Centre and several tool and machinery suppliers.

The wider campaign goes under the banner Vrienden #vanhout (Friends #ofwood) and also covers social media; Twitter, Pinterest and Instagram.

All the supporters also receive digital information, logos and communication tools, including literature, to use in their own publicity and promotional efforts  – and others in and associated with the timber sector are being invited to add their backing.

“The aim of the campaign is to promote wood as a genuine, honest and reliable building material to consumer audiences,” said VVNH managing director Paul van den Heuvel.

It is the first time the Netherlands timber and joinery sectors have joined forces in market promotion he added, with the initial budget sufficient for a three to five year campaign.